Engagement

Creating a bridge of trust for consumer health brands, via HCPs

The good news for consumer health brands is that millennials place great value on health and reinforcing a healthy living philosophy in their children: generation Z and Alpha.¹

The not-so-good news is that when selecting healthcare products, these consumer groups rely on information provided by manufacturers of more trusted premium consumer products, only to then purchase less-expensive alternatives, frequently online.¹

Millennial healthcare professionals (HCPs) ‒ those born between 1982 and 1996 ‒ are rapidly changing the face of healthcare. Known for being tech-savvy, self-confident and innovative, millennial doctors are bringing new ideas and approaches that are changing the dynamic of healthcare systems, hospitals and private practices. 

Organizing large events presents a unique challenge that requires a special type of person, that’s for sure. At AS&K we are lucky enough to have more than our fair share.

While each event is a unique educational experience for participants, we’ve noticed there are some common features when it comes to event planning, and these are the learnings our exceptional team has managed to master.

Just as you wouldn’t run a live educational event for a group of HCPs by saying “here’s the venue’s address, you go run the meeting”, nor should you try to run a virtual one by saying “we’re using this platform, here’s a link”.