Upcoming Advisory Board? 5 Insights You Need to Consider
An Advisory Board Meeting can be an invaluable tool. Having the right agency partner can be the difference between receiving a generic meeting transcript versus actionable insights that will drive brand strategy.
Vagina. That’s right, I said it.
It was a typical Monday morning at AS&K. I’d only been copywriting for a few months, mainly writing about neurology and dermatology. But on that morning, a meteor entered my atmosphere: a writing project, for a client, all about… the vagina.
Word From the Web - June 2022
Creating a brand new digital you
Imagine a digital version of yourself, living in a virtual space, growing and developing autonomously in parallel to your own existence. In a concept born from science fiction and brought to reality by NASA, virtual replicas of human beings are now being created.
Traveling ‘green’ – lessons from London to Switzerland, via train
As a company, we’ve changed our approach to travel.
Working in an industry that favors face-to-face meetings for effective scientific exchange, train travel, wherever feasible, is one way in which the AS&K group is reducing its environmental impact. And it’s one reason why we were recognized as one of Europe’s Climate Leaders 2022 by the Financial Times.
When is a game not a game?
We’ve had an increasing number of requests in the past few years to build gamification into our projects – for a wide variety of project types, from internal communication and training to medical education to branded promotional activities. But, what makes an activity gamified? And, does gamification actually improve its effectiveness?