Word From the Web - June 2022

Submitted by Alana on Wed, 06/07/2022 - 11:37

Creating a brand new digital you  

Imagine a digital version of yourself, living in a virtual space, growing and developing autonomously in parallel to your own existence. In a concept born from science fiction and brought to reality by NASA, virtual replicas of human beings are now being created.

Traveling ‘green’ – lessons from London to Switzerland, via train

Submitted by Alana on Fri, 01/07/2022 - 17:05

As a company, we’ve changed our approach to travel. 

Working in an industry that favors face-to-face meetings for effective scientific exchange, train travel, wherever feasible, is one way in which the AS&K group is reducing its environmental impact. And it’s one reason why we were recognized as one of Europe’s Climate Leaders 2022 by the Financial Times. 

When is a game not a game?

Submitted by Alana on Thu, 09/06/2022 - 13:20

We’ve had an increasing number of requests in the past few years to build gamification into our projects – for a wide variety of project types, from internal communication and training to medical education to branded promotional activities. But, what makes an activity gamified? And, does gamification actually improve its effectiveness?