In her new monthly blog, AS&K Head of Digital, Katherine Vik, sifts through the latest news from the digital frontline and selects her highlights.
First up, the social media companies that just keep on growing
The pandemic has meant that we, as a company, haven’t flown anywhere for a year. The result has been a substantial reduction of our carbon footprint, one that we hope to use as a “kick start” to keep further reducing our carbon impact post-pandemic.
(July 2021, London, UK) -- Medical communications group AS&K has set ambitious emissions reduction goals using the Science Based Target initiative’s (SBTi) framework for SMEs.
Today we reopened our offices in London after almost 18 months. However, our team decided to follow the data not the dates, and just two people came in.
We don’t blame them. With COVID numbers still high (though starting to come down again) we want everyone to feel safe at work. We are happy for people to continue to work from home for as long as they want to.
We also know that our people are keen to get back together. A recent poll found the top five things that we’ve missed about actually working together in the office are:
Many public healthcare systems are based around a ‘sick care’ model where people seek and receive treatment when they fall ill. With many countries grappling a growing and ageing population (1), there is an increasing overall burden on healthcare systems per capita. One way of managing the growing demands on healthcare systems is a refocusing of resources and treatment towards a ‘preventative care’ model. In such a model, people are treated earlier, before they become ill, and they are assisted in maintaining healthy, active lifestyles.