Sarah Stickland

Between May 2019 and March 2020, The Corpus ran an educational programme in atherosclerotic cardiovascular disease (ASCVD) in the Japan-Asia Pacific region. As with many of our online meetings, these were designed to be intimate and interactive affairs with a group of approximately 20 healthcare professionals at each one-hour meeting. Addressing an identified unmet need, the focus on the series was managing low-density lipoprotein cholesterol (LDL-C) levels in patients with ASCVD and reached more than 600 healthcare professionals (HCPs) across the region. 

The Corpus are delighted to again be recognised for our dedicated online medical education services. The judges at the Global Health & Pharma magazine have awarded The Corpus with an award for the Most Innovative Medical Virtual Meeting Platform in 2021.

Unbelievably, it was over 30 years ago that Dr. James Hansen, then director of NASA’s Institute for Space Studies, first said to a Committee: “In my opinion, the greenhouse effect has been detected, and it is changing our climate now.”

The Corpus had an incredibly busy year last year, with an unexpected increase in demand for online meeting solutions. We worked with pharmaceutical companies, speakers and healthcare professionals to deliver innovative and interactive online meetings that made a real difference, with 87% of attendees feeling more confident after the Corpus meetings, and a staggering 72% intending to make a change in their clinical practice as a result.

In December 2020, we were delighted to receive notification that Global Health & Pharma had bestowed two awards upon us:

The annual European CME Forum is a must for anybody working in medical education. The forum brings together like-minded individuals to discuss the challenges faced over the past year, analyse success stories and share best practice. Although forced to move online this year, the organisers did a great job of keeping participants engaged throughout the course of the three-day event. Here are just a few of my top take-aways:

The COVID-19 pandemic has increased the demand for virtual advisory boards across the global medical communications industry. At the Corpus, we can offer various technology and expertise to make virtual meetings effective and rewarding experiences for the presenters, organiser, and attendees.

I doubt there is anyone in the world right now that hasn’t been affected or somehow impacted by the COVID-19 pandemic that is sweeping the globe. Although each country has a different level of infection, there is one thing common to all. Life as we knew it has changed.

Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?

Set clear objectives

The medical affairs environment, and indeed the healthcare industry as a whole, is changing at an unprecedented rate and with this comes the need for effective, efficient and up-to-date medical education. Previously, medical affairs have focused more on one-to-one meetings and large lecture-based symposia in order to educate healthcare professionals (HCPs) but these can be costly.

Keeping your audience engaged is always tricky, but this can be even more challenging during an online meeting.

As a dedicated provider of virtual meetings, The Corpus has picked up a few tips over the years on how to make them a resounding success.

Start as you mean to go on