We’ve had an increasing number of requests in the past few years to build gamification into our projects – for a wide variety of project types, from internal communication and training to medical education to branded promotional activities. But, what makes an activity gamified? And, does gamification actually improve its effectiveness? 

From tech equality to data protection, here's what's new in healthcare

Millions of individuals around the world experience discrimination and exclusion as a result of the historical stigma and shame associated with menstruation. An estimated 500 million (25% of all people who menstruate) experience ‘period poverty,’ defined as a lack of access to sanitary products, hygiene facilities, waste management and education.¹ Isn’t it time to normalize menstruation, and end period poverty?

The second a newborn is placed on her mother’s chest, their pituitary gland floods their bloodstream with the hormone oxytocin. The result: the triggering of an instinctual, lifetime craving for love-hormone which can only be satisfied by social interaction.^1,2 From that moment onwards, social interaction will play a highly influential role in that child’s development, morbidity, mortality, mental health and even their ability to exhibit prosocial behaviour like empathy.²  

Advances in technology and communications have made it possible for us to have an ever-growing amount of information at our fingertips, ready to be consumed, shared… and quickly forgotten? In a world that revolves more and more frequently around images, leaving a mark has become an increasingly difficult challenge, particularly when complex information is involved: our knowledge can be expanded now more than ever, but what about our capability to understand, memorize, and recall?