It’s hard to believe that on the turn of this decade, 1 January 2010, world-changing innovations such as Tesla, Uber and the iPad did not yet exist. Since then we have had various versions of each, as well as thousands of timesaving, practical and entertaining applications, and even integrated wearable tech. This decade has boldly and unapologetically marched us into a modern digital age.
The role of the Medical Science Liaison has evolved over the last thirty years, and rightly so.
With the introduction of the internet, everyone’s role has taken a more digital edge. Gone are the days when you had to send all your important communications in the post, or spend days tracking down a telephone number for that KOL you wanted to speak to.