Owing to social restrictions still in place in the continued effort to halt the COVID-19 pandemic, the next ESMO Breast Cancer Congress 2021 (5-8 May 2021) is due to take place in a fully virtual environment.
How long have you worked in Med Comms?
I have been working in the healthcare industry for ~4 years, after completing my MSc in Biomedical Science. In a former life, I worked for pharmaceutical companies in clinical research departments. I’ve spent the last ~2 years working as a Medical Writer at Med Comms agencies.
How long have you worked at AS&K?
“The Creative Director likes your portfolio but doesn’t hire girls,” was my introduction to an internship at one of London’s trendy consumer advertising agencies of the time.
Two weeks later the Creative Director “did hire girls”. (Or a woman to be precise.)
Heart failure (HF) is a pressing and illusive public health epidemic. Nearly 50% of all HF cases involve HFpEF — to which there is no defined therapy (1). As such, refining prediction and treatment of HF is a crucial step in alleviating high morbidity and mortality (2). The development of novel clinical tools and therapies that assist in the diagnosis and management of HF, such as the use of biomarkers, are essential to improving patient outcomes.
How to mitigate Zoom fatigue
Back at the start of 2020 I had never heard of Zoom. If I had to join a meeting remotely, I would ask the host to dial me in. At a push I’d use Skype, but I would never, ever, turn on my video!
But then a year ago, if I joined a meeting remotely, I’d often miss half the conversation, all the whiteboard action, and spend most of the time asking people to repeat what they said.
A year has passed since The Corpus closed its offices due to the pandemic and the Prime Minister asked us all to work from home ‘for a few weeks’. Three national lockdowns later and the team has now been working from home for an entire year – a long time to be apart by anyone’s standards.
So, to mark this strange anniversary, we asked everyone at The Corpus what they have been up to over the past 12 months and what they have learned.
Virtual meetings well and truly became an integral part of our lives in 2020 and thanks to their convenience they are here to stay. But are you really making the most out of what the technology can offer? Are you planning your meeting effectively or efficiently? Is the audience actually engaged with what’s on screen? These are some of the questions that The Corpus team answered during our first Virtual Masterclass.
Working and Wellness
It’s now been a full year since we began our pandemic-enforced working from home experience. We left the office with a rather optimistic note that “this might last several weeks or more, so remember to take all your gear home with you!”. But apart from a couple of weeks before the UK’s second wave in October, we’ve been at home ever since.