Engagement

When is a game not a game?

Submitted by Alana on Thu, 09/06/2022 - 13:20

We’ve had an increasing number of requests in the past few years to build gamification into our projects – for a wide variety of project types, from internal communication and training to medical education to branded promotional activities. But, what makes an activity gamified? And, does gamification actually improve its effectiveness? 

Storytelling through Data Visualization

Submitted by Alana on Tue, 10/05/2022 - 17:07

Advances in technology and communications have made it possible for us to have an ever-growing amount of information at our fingertips, ready to be consumed, shared… and quickly forgotten? In a world that revolves more and more frequently around images, leaving a mark has become an increasingly difficult challenge, particularly when complex information is involved: our knowledge can be expanded now more than ever, but what about our capability to understand, memorize, and recall? 

Top Ten Tips to Create an Outstanding Infographic 

Submitted by Beatrice on Thu, 28/10/2021 - 13:40

The word ‘infographic’ gets used a lot in Med Comms. It sometimes feels like the ubiquitous solution to every challenge – big chunk of data, turn it into an infographic; latest study results, turn them into an infographic; promoting disease awareness, let’s make an infographic!  

The days of large, dense chunks of text are long gone – no one has the time or the patience to wade through them. Instead we want an eye-catching infographic – enjoyable to read, easy to understand and visually striking.  

Top Tips for Creating Exceptional Slides

Submitted by Beatrice on Fri, 03/09/2021 - 16:41

Slide decks are something of a staple in med comms and come in all shapes and sizes ‒ long, short, simple, and all too often, rather complicated. At AS&K we are often tasked with creating eye-catching decks from scratch, or transforming dull complicated slides into punchy, engaging ones that will capture an audience’s attention, and keep it. This can be challenging, even for seasoned PowerPoint users, especially when you factor in diverse therapy areas, products and audiences, and throw the odd tight deadline on top.

No Fake Five-Star Reviews Here

Submitted by Beatrice on Wed, 07/10/2020 - 11:39

Creating a bridge of trust for consumer health brands, via HCPs

The good news for consumer health brands is that millennials place great value on health and reinforcing a healthy living philosophy in their children: generation Z and Alpha.1

The not-so-good news is that when selecting healthcare products, these consumer groups rely on information provided by manufacturers of more trusted premium consumer products, only to then purchase less-expensive alternatives, frequently online.1